SPARK APP

Understand 🤔

Due to the nature of the 48 Hr Designathon and COVID-19, conducting in person interviews was not an option. We decided to perform primary research through Instagram Polls and Google Forms. We also did secondary research to find information on the Key Users and specifics on what might be important to include in our solution.

The purpose of the user survey was to get a better understanding of the background and the mindset users went through when looking for experiences.

We analyzed over 50 Instagram survey responses and 18 Google Forms targeted at university educated individuals aged between 18-25. We also went in depth and asked follow up questions to 10 of the Instagram survey responses to have a better understanding of potential pain points.

Below are the highlights:

Ideate 📝

From the research collected above from both Instagram Surveys and Google Form responses, two fictional generalized personas were created to help empathize who the solution was intended for. We took specific desires and pain points from some of the responses to help create two fictional personas.

Design 🖋

After figuring out and defining user needs, we came up with a possible solution and sketched out some concept wireframes with some variations to what our solution could potentially looked like.

Prototype 📲

From the initial sketch designs we decided to create wire frames and a high fidelity prototype. We created a design style guide to allow us to have a constant feel throughout the flow of the prototype. It was a constant iterative process with changes in layouts and features over the course of the 48 hours we had.

Reflection 👀

Reflecting on the solution we designed, it would be beneficial to have something new and refreshing, rather than a similar look to the Instagram design. There are some elements and interface components that could be changed to allow for better accessibility.

In regards to improving features, one important aspect would be to focus on connecting with their friends through the app. We believe friendships and the relationships we gain are so important in our lives. Continuing to improve the application would center around focusing on the way users make connections and interact with others.